E-Commerce Strategy [electronic resource] : Text and Cases / by Sanjay Mohapatra.

Understanding E-commerce -- Technology of E-commerce -- Web Page Hosting -- Concepts in E-commerce -- Understanding E-commerce Product Design Strategy -- E-commerce and Online Auctions -- E-commerce Strategy -- Channels in E-commerce -- E-commerce Portal Design Strategy -- Future Trend -Social Commerce -- Drivers of Online-selling Diffusion: A Look at Organizational and Environmental Factors Through Time.

This book illustrates approaches for designing and implementing e-commerce strategy with social perspectives. While it gives details of different technological concepts related to designing and hosting web portals, it also provides real-life examples from different corporationsto show how better results can be achieved through effective channel design with social commerce oriented strategy. The book also illustrates people focused approaches that can be used for marketing products and services through internet. E-Commerce Strategy: Text and Cases has power point presentations available for instructors which can be obtained from Springer.com.

ZDB-2-SBE