Countering Counterfeit Trade [electronic resource] : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox / by Thorsten Staake, Elgar Fleisch.

Knowing the Enemy The Mechanisms of Counterfeit Trade -- An Introduction to Counterfeit Markets -- Understanding Counterfeit Supply -- Counterfeit Demand and the Role of the Consumer -- Countermeasures Best Practices and Strategy Development -- Established Anti-counterfeiting Approaches Best Practices -- Implementing Anti-counterfeiting Measures -- Management Tools Towards a Fact-based Managerial Approach -- Determining the Market Share of Counterfeit Articles -- Implications for Affected Enterprises -- Product-protection Technologies -- Principles of Product Security Features -- The Potential of RFID for Brand- and Product-protection -- Managerial Guidelines and Conclusions -- Guidelines -- Concluding Remarks.

Counterfeit trade is a highly complex phenomenon. It is a ruthless crime as well as a smart knowledge-transfer strategy and it is everything in between. Companies need a thorough understanding of the strategies of illicit actors, the role of the consumer, and the associated implications in order to develop successful brand- and product-protection measures. Providing this know-how is the key-objective of the book at hand. The authors present an unbiased, in-depth analysis of the supply- and demand-side of the illicit market, outline state-of-the-art brand- and product-protection strategies, and introduce a set of novel tools to support market monitoring, reaction, and prevention efforts. Furthermore, challenges with established product security technologies are highlighted and the benefits and hurdles when using Radio Frequency Identification (RFID) as protection technology are discussed. A major benefit of the book is the strong focus on assisting practitioners to deal with the challenges; another is the high standard of research that backs up the findings presented.

ZDB-2-SCS