New Online Retailing [electronic resource] : Innovation and Transformation / by Gerrit Heinemann, Christoph Schwarzl.

Online Retailing in Transition Revolution, not Evolution -- New Online Retailing What Does It Mean? -- Eight Success Factors in New Online Retailing -- Best Practices in New Online Retailing -- Risks and Benefits of New Online Retailing.

The authors describe in detail what makes todays online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together ǣlessons learnedǥ from the last 10 years, and give readers a tour of the future of online selling. Contents Online Retailing in Transition Revolution, not Evolution New Online Retailing What Does It Mean? Eight Success Factors in New Online Retailing Best Practices in New Online Retailing Risks and Benefits of New Online Retailing Target Groups Top management in the retailing and consumer goods industries Teachers and students in marketing and retailing About the Authors Gerrit Heinemann is a professor of business, management and trade at the Niederrhein University of Applied Sciences, Mȵnchengladbach, Germany. Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture, Dȭsseldorf, Germany.