TY  - BOOK
AU  - 
ED  - SpringerLink (Online service)
TI  - The Business of Android Apps Development: Making and Marketing Apps That Succeed 
SN  - 9781430239437
AV  - QA75.5-76.95 
U1  - 004 23
PY  - 2011///
CY  - Berkeley, CA
PB  - Apress
KW  - Computer science
KW  - Computer Science
KW  - Computer Science, general
N1  - ZDB-2-CWD
N2  - The growing but still evolving success of theAndroid platform has ushered in a second mobile technologyǣgold rushǥ for apps developers, but with well over100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand out in the crowd.Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today's Android apps developer orapps development shop, The Business ofAndroid Apps Development shows how to incorporate marketing and business savvy into every aspect of the design and development process, giving your application the best possible chance of succeeding in the the various Android app stores and markets. This book takes you step-by-step through cost-effective marketing,public relationsandsalestechniques that have proven successful for professional Android app creators and indie shopsperfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
UR  - http://dx.doi.org/10.1007/978-1-4302-3943-7
ER  -