U- and E-Service, Science and Technology [electronic resource] : International Conference, UNESST 2009, Held as Part of the Future Generation Information Technology Conference, FGIT 2009, Jeju Island, Korea, December 10-12, 2009. Proceedings / edited by Dominik lzak, Tai-hoon Kim, Jianhua Ma, Wai-Chi Fang, Frode Eika Sandnes, Byeong-Ho Kang, Bongen Gu.

Mobile Manufacturer or Service Provider? An Empirical Study on Consumers Adoption Intention -- The Development of Software Pricing Schemata and Its Application to Software Industry in Korea -- The Determinants of Home Shopping Sales in Korea from the Producer Perspectives -- The Scanner Data Shows Size Elasticity at Package Food Category? -- OpenTide Chinas Pricing Decision-Making Support System 2.0 for Digital Industry in China -- Application Service Program (ASP) Price Elasticities for Korean Home Trading System -- The Development of Dynamic Brand Equity Chase Model and Its Application to Digital Industry Based on Scanner Data -- Performance Analysis of RAID Implementations -- An Analysis of the Storage Management Initiative Specification Based on SMI 1.1.0 -- The Dual-Context Based Workflow Performance in Pervasive Environments -- Ontology Evolution: A Survey and Future Challenges -- Improvement of u-Multiplex Services -- Assessment of IT Governance of COBIT Framework -- Design Middleware Platforms for Ubiquitous Smart Service on City Gas Environment in Korea -- Website Evaluation of International Tourist Hotels in Taiwan -- Design of U-Healthcare Service System Based on Personalized Model in Smart Home -- Business-Oriented SOA Test Framework Based on Event-Simulating Proxy -- Fuzzy Identity-Based Identification Scheme -- DCNL: Disclosure Control of Natural Language Information to Enable Secure and Enjoyable E-Communications -- Software Infrastructure for e-Government e-Appointment Service -- QoS Management in EPC Network and Heterogeneous Digital Home Network -- On the Security of an Attribute-Based Signature Scheme -- A Proposal on an Edu-Game Mechanism for Effectively Knowledge by Using Hierarchical Configuration.

As future generation information technology (FGIT) becomes specialized and fr- mented, it is easy to lose sight that many topics in FGIT have common threads and, because of this, advances in one discipline may be transmitted to others. Presentation of recent results obtained in different disciplines encourages this interchange for the advancement of FGIT as a whole. Of particular interest are hybrid solutions that c- bine ideas taken from multiple disciplines in order to achieve something more signi- cant than the sum of the individual parts. Through such hybrid philosophy, a new principle can be discovered, which has the propensity to propagate throughout mul- faceted disciplines. FGIT 2009 was the first mega-conference that attempted to follow the above idea of hybridization in FGIT in a form of multiple events related to particular disciplines of IT, conducted by separate scientific committees, but coordinated in order to expose the most important contributions. It included the following international conferences: Advanced Software Engineering and Its Applications (ASEA), Bio-Science and Bio-Technology (BSBT), Control and Automation (CA), Database Theory and Application (DTA), D- aster Recovery and Business Continuity (DRBC; published independently), Future G- eration Communication and Networking (FGCN) that was combined with Advanced Communication and Networking (ACN), Grid and Distributed Computing (GDC), M- timedia, Computer Graphics and Broadcasting (MulGraB), Security Technology (SecTech), Signal Processing, Image Processing and Pattern Recognition (SIP), and u- and e-Service, Science and Technology (UNESST).

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