On Good Management [electronic resource] : The Corporate Lifecycle: An essay and interviews with Franz Fehrenbach, Jȭrgen Hambrecht, Wolfgang Reitzle and Alexander Rittweger / by Burkhard Schwenker, Mario Mȭller-Dofel.

Preface -- Dedication to an entrepreneur -- Chapter 1: The challenges of good management -- Chapter 2: The art of guiding a company through its lifecycle -- Chapter 3: ǣHow do you manage?ǥ -- Interviews with entrepreneurs and business leaders -- Chapter 4: The mark of good management.

Change or die! With this starkclaim begins the journey through the corporate lifecycle. Why do so many companies fail? Why do managers struggle to recognize change early or hesitate to take vigorous action? Why and how must the traditional lifecycle concept be modernized if it is still to provide valid orientation? In this essay, Roland Berger CEO Burkhard Schwenker analyzes the challenges facing managers today and explorestheir implicationsfor good management. Corporate management, he argues, must once again become more direct, more personal, more entrepreneurial. His experienced and thoughtful analysis iscomplemented by insightful, candid interviews with renowned entrepreneurs and business leaders, conducted by journalistMario Mȭller-Dofel.Finally, Schwenker outlines an agenda calling for action in six specific areas. The contents We chart a new, contemporary lifecycle concept We provide in-depth insightsinto the leadership experiences of renowned entrepreneurs and business leaders We show how we can come closer to the ideal of good management The target groups Top managers executives entrepreneurs coaches The authors Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. He teaches strategicmanagement at HHL Leipzig Graduate School of Management. Mario Mȭller-Dofel is a business journalist, interviewer and communications/behavior coach. He is founder of the training company DIALEKTIK for Business, based in Frankfurt (Main). About Roland Berger School of Strategy and Economics Roland Berger School of Strategy and Economics (RBSE) is the corporate university of Roland Berger Strategy Consultants. It is where our consultants pool their knowledge, and the means by which they share it both within Roland Berger and with the outside world. RBSE's mission is to help business leaders master the complexities of corporate management and develop sustainable strategies. Our book series, published by Springer Gabler, and our further publications present the latest research findings and a unique store of methodological expertise. www.rolandberger.com/rbse