European Retail Research [electronic resource] / edited by Thomas Rudolph, Thomas Foscht, Dirk Morschett, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda.
Tipo de material: TextoSeries European Retail Research | European Retail ResearchEditor: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012Descripción: VII, 183p. 24 illus. online resourceTipo de contenido:- text
- computer
- online resource
- 9783834942371
- SpringerLink (Online service)
- 658.4092 23
- HD28-70
Mit Beitrgen von Peter Jones -- Daphne Comfort -- David Hillier -- Prokopis K. Theodoridis -- Anastasios P. Panopoulos -- Jochen Binder -- Dennis Herhausen -- Nicolas Pernet -- Marcus Schȵgel -- Alfonso Ruiz Martȡnez -- Irene Gil Saura -- Thomas Rudolph -- Thomas Schrȵder -- Tim Bȵttger -- Walter van Waterschoot -- Leen Lagasse -- Patrick Van Kenhove -- Kim Willems -- Gilbert Swinnen.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publications concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
No hay comentarios en este titulo.